A Malaysian sugar manufacturer has engineered a type of sugar that is low in glycemic index and had set out to explore the possibilities of supplying to major players in China. It was great timing as China’s first-tier cities have moved into the trend of conscious eating!
In a quick assessment with Handpicked, the results showed some demand especially in the massive bakery industry in China. The research also brought to light some valuable insights regarding their potential challenges such as commodity importation regulations and its price point. This allowed the client to make better-informed decisions on their next steps.