Barley Grass Producer from New Zealand

An organic barley grass producer from New Zealand was visiting China to participate in the China International Import Expo(CIIE). With the goal of gaining local Chinese customers, they understood the importance of being able to communicate effectively with their prospective buyers they meet at the fair.

The brand already has a strong global reach and their sales results in other Asian markets showed significant growth in market share too, but the China market was still left untapped. The company had serious expectations for their first visit to China but recognized the need for professional assistance.The scale, potential future success, but especially the different market practice made the board realize that starting in China, is similar to starting a completely “new” business unit, one that could not be a simple “copy-&-paste” from their other successful regions.

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If you’re looking for local assistance from an experienced team in China,Rent-A-Team might just be for you.

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